Color Terms

Hue

ColorAnother name for color. Hue refers to the color family, such as red, blue, or yellow.

Shade

A color or hue that is mixed with black or gray.

Tint

A color or hue that is mixed with white.

Value

The relative lightness or darkness of a color.

Intensity

Or chroma, refers to a color's purity or brightness and conversely, its dullness. The purer, or less gray, the more intensity. Bright yellows or cherry reds have high intensity.

Temperature

We perceive color in two basic temperatures, warm and cool. Generally, reds, yellows, and oranges are warm colors and blues, greens, and violets are considerend cool.


All About Color

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